DRAFT — PENDING LEGAL REVIEW

This policy describes how TradeCraft actually works as at July 2026. It has not yet been reviewed or approved by a lawyer.

Privacy Policy

Last updated: July 2026

The short version

TradeCraft is a training-video app for tradies and their teams. When you use it we collect the details you give us (like your name, email and trade), the searches you run, any photos you upload to search by picture, and what you watch. We use that to run the app and improve the video library. We do not run ads, we do not track you, and we do not sell your information.

A few features send content to specialist providers overseas: photos you submit for photo search and any question text go to an artificial intelligence (AI) provider in the United States, and voice recordings from the mobile apps are transcribed by another provider in the United States. Billing runs through Stripe and email through Resend, both in the United States. Our own servers and database are in Sydney, Australia. The full detail is below.

Who we are

TradeCraft is a trading name operated by TradeCraft Group Pty Ltd (ABN 67 695 238 996). In this policy, "TradeCraft", "we", "us" and "our" refer to that operator. If you have any question about your privacy or this policy, email us at luke@tradecraftapp.com.au.

What we collect

Account details:your email address, name, trade type, and a securely hashed version of your password (we never store your password in a readable form).
Profile photo:if you choose to add one.
Organisation details and your role:the business you belong to, and your role and seat status within it.
Billing records:your subscription status and the identifiers Stripe gives us. Your card details are captured and held by Stripe, never by us.
Sign-in records:including the IP addresses you sign in from.
Search history:the queries you type, transcripts of voice searches, and the free-text questions you ask alongside a photo search.
Photos you upload for photo search:the picture you snap of a tool, part or problem.
Voice recordings:on the mobile apps only. A short clip is recorded, sent for transcription, and then discarded. We never store the audio.
Viewing activity:what you watch, your progress through a video's steps, and the videos you like or save. Your organisation's owner and admins can see this activity in aggregate.
Invitation email addresses:when someone invites people to their organisation, we record the invited addresses, including for people who never join.

No advertising, analytics or tracking

The TradeCraft website and mobile apps contain no advertising, no analytics, and no tracking or cross-app tracking of any kind. We do not use tracking pixels, ad networks, or third-party analytics tools, and we do not sell or rent your personal information to anyone.

Who receives your information, and where

We use a small number of service providers to run TradeCraft. Photo and voice content is processed in the United States, as set out below.

Provider	Location	What they receive
Anthropic	United States	Photos you submit for photo search, plus any question text; and text used to author videos.
Groq	United States	Voice recordings from the mobile apps, and the audio of training videos we transcribe.
Stripe	United States	Your email, name, organisation name, and billing.
Resend	United States	Your email address and the content of emails we send you.
Tigris	Object storage on a global network	Files you upload, such as photos and your profile picture.
Fly.io	Sydney, Australia	Hosts our servers, database and logs.
Cloudflare	United States	Bot protection on sign-in pages, only if and when it is enabled. It is not currently active.

Photo and voice content is processed in the United States. Our servers, database and logs are located in Sydney, Australia.

How we use AI

Photo search and voice transcription use AI providers (Anthropic for photos, Groq for voice). The media itself is the only personal content we send: we do not attach your name, email, or other account details to it. Where you can, please avoid including faces or other people's details in the photos you upload.

How long we keep it, and deleting it

Deleting your account. You can delete your account in the app, from Profile → Delete account. This permanently deletes your profile, search history, uploaded search photos and viewing data, and cancels any subscription.
"Clear search history". This permanently deletes your search records, including any uploaded photos, from our systems. You can also delete individual items from your recent searches the same way, without clearing your whole history.
Invitation records. Records of invitations, including invited email addresses, are deleted 90 days after the invitation is accepted, expires or is revoked. If someone opts out of invitations, we keep a record of that opt-out so we don't invite them again, even after the invitation record itself is gone.
Search records. Uploaded search photos are automatically deleted 90 days after the search, or sooner if you clear your history or delete the item yourself. TradeCraft staff may review search photos to improve the video library, but only within that 90-day window, before the photo is deleted. The search query text itself is kept for longer, to help us identify searches that found nothing and fill gaps in the video library.
Sign-in records. The IP address recorded when you sign in is deleted 90 days after that sign-in.

Security

All traffic between your device and TradeCraft is protected in transit using HTTPS. Your password is stored only as a secure hash.

If you belong to an organisation

TradeCraft is used by trade businesses and their teams. If your employer invites you, the organisation's owner and admins can see your role and seat status, and your training activity in aggregate. We do not have a self-serve data export tool yet; if you need a copy of your information, email us and we will compile it manually.

Overseas disclosure

Some of the providers listed above are located in the United States, and photo and voice content is processed there. By using the relevant features, your information may be disclosed to those overseas recipients as described in the table.

Access, correction and complaints

You can see and edit most of your details in the app. To request access to your information, ask us to correct it, or make a privacy complaint, email luke@tradecraftapp.com.au. We do not yet have an automated export tool, so an access request is compiled by hand. If you are not satisfied with how we handle your complaint, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Changes to this policy

We may update this policy as TradeCraft changes. The date at the top shows when it was last revised.

Superseded policy (replaced July 2026, retained for reference)

The statement below was TradeCraft's privacy policy until July 2026. It has been replaced by the policy above and no longer applies. It is kept here for reference only.

It is TradeCraft's policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We will only retain personal information for as long as necessary for the fulfilment of those purposes.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. TradeCraft may change this privacy policy from time to time at TradeCraft's sole discretion.